A Powerful Brand in Real Estate
RE/MAX is a well-established real estate franchise with independently owned and operated brokerage firms that have been serving clients for many years. They have a strong reputation for providing top-notch customer service and delivering excellent results. However, they recognized the importance of staying current and competitive in a constantly evolving real estate market. To this end, they contacted me to create modern design elements and messaging that would resonate with their target agents. I created a new recruiting booklet to better reflect the brand, its services, and its values.
PROJECT OVERVIEW
Project Type:
Creative Print • Digital Assets
Creative Print • Digital Assets
Client Brief:
To develop a comprehensive recruiting booklet that will effectively communicate the brand, services, and value proposition to potential local agents.
Tools Used:
Adobe Photoshop • Illustrator • InDesign
Adobe Photoshop • Illustrator • InDesign
Summary:
Developed a marketing strategy that includes a clear messaging and branding framework that aligns with RE/MAX’s national brand. Designing and producing an agent recruiting brochure that the brokers can utilize in their recruiting efforts.
