making a mortgage brand first of mind
First Option Mortgage is a mortgage company that spans all over the U.S. with headquarters in Atlanta, GA. Their core vision is they believe in putting people first and making a difference in each and every person’s life that they help while refinancing or financing a home.
At First Option, mortgages are about much more than numbers and rates. They’re about people: families and veterans, newlyweds and retirees, looking for a better life. Purchasing a home is life-changing, which is why we’re committed to every call that inquires about rates and every person who walks through the doors of our local branch offices with a dream of home ownership. We care about each other and our customers, because we believe in putting people first. We believe in making a difference.
PROJECT OVERVIEW
Project Type:
Creative Print • Web Design
Client Brief:
Create compelling, modern print materials and master website templates for Loan Originators while staying consistent with current marketing and messaging.
Tools Used:
Adobe Photoshop • Illustrator • InDesign • CSS/HTML
Adobe Photoshop • Illustrator • InDesign • CSS/HTML
Summary:
Created modernized print materials, and a master website template that can be recreated for all Loan Originators during the company’s onboarding process. Project started in 2018 – current.
Creative Print
I was tasked with designing a series of print marketing materials that would help loan originators obtain more customers and real estate partners while staying true to the company’s brand identity. To start, I analyzed the company’s brand guidelines and researched the target audience to create designs that appeal to their interests and needs. By creating visually appealing and informative brochures, flyers, and business cards, I am confident that the loan originators will be able to effectively communicate the company’s message and attract new customers.
Web Design
I was tasked with creating a website wireframe and theme that could be reused for multiple Loan Origintors within First Option. The goal was to create this master template in a way that would allow for simple recreation for a loan originator during the company’s onboarding process. I worked on the website’s layout and design, focusing on user experience and making sure the website was easy to navigate. I also ensured that the website was mobile-friendly and optimized for search engines. To create a cohesive brand image, I selected appropriate fonts, colors, and imagery. Finally, I worked with the loan originators to create compelling content that would help potential clients understand the loan process and the benefits of using their services. Throughout the process, my aim was to create a website that would inspire confidence and trust in the loan originator, making it easier for people to get the financing they need to buy or refinance their home.
