Opening the door to a dreamy, luxury real estate brand.
Team Heather and Danielle is a group of Certified real estate specialists who serve home buyers, sellers, and investors in Northeast Florida. They are a team not just with experience, certifications, and accolades but also heart. I was tasked with creating an elegant, modern brand that teased a bit of dreamy feminity.
PROJECT OVERVIEW
Project Type:
Brand Identity • Creative Print • Web Design
Client Brief:
Design a brand idenity that highlights subtle femininity, luxury, and modern appeal. Create a website that brings in leads for real estate agent team.
Tools Used:
Adobe Photoshop • Illustrator • InDesign • CSS/HTML
Adobe Photoshop • Illustrator • InDesign • CSS/HTML
Summary:
Created a brand identity with a logo, brand kit, print materials, and website. The brand needed to be a perfect balance of all aesthetics that the team wanted and still appeal to all target clients.
Brand Identity Refresh
Designing a real estate brand for an all-female team was an exciting challenge. Their vision was clear: a feminine, luxurious, and modern brand identity. However, one of the biggest challenges I faced was making the brand approachable to everyone, regardless of gender. I needed to strike a balance between creating a brand that was distinctly feminine while avoiding alienating male clients. In the end, I decided to use a soft color palette, elegant typography, and minimalist design to create a brand that conveyed luxury and sophistication without being too gender-specific. The end result was a beautiful brand that appealed to everyone and reflected the values of the all-female team.
Web Design
The main focus of the project was to create a modern and user-friendly website that would attract potential clients and generate leads for the team’s agents. To achieve this, I utilized a responsive design and made sure the site was optimized for search engines. I also implemented various lead generation tactics, such as easy-to-use contact forms and prominent call-to-actions throughout the site. The end result was a beautiful and functional website that not only met the team’s needs but strengthened their visual identity.
