Your path to
home financing
Grid Mortgage is a modern, innovative lender dedicated to making the dream of homeownership a reality. With a focus on personalized solutions, they build lasting relationships with their clients, providing guidance and support throughout the home financing and refinancing process.
Because Grid Mortgage is a modern mortgage company, the brand needs to reflect that. The logo is contemporary, grid-inspired, and symbolizes precision and the meticulous path of mortgage lending. The use of vibrant and cool green variations conveys a sense of reliability, fiscal responsibility, and approachability.
Brand Essence: Modern, Accessible, and Personalized mortgage Solutions
Brand Personality: Friendly, Trustworthy, Innovative, Reliable
Because Grid Mortgage is a modern mortgage company, the brand needs to reflect that. The logo is contemporary, grid-inspired, and symbolizes precision and the meticulous path of mortgage lending. The use of vibrant and cool green variations conveys a sense of reliability, fiscal responsibility, and approachability.
Brand Essence: Modern, Accessible, and Personalized mortgage Solutions
Brand Personality: Friendly, Trustworthy, Innovative, Reliable
PROJECT OVERVIEW
Project Type:
Logo/Identity Design • Illustration • Print Collateral • Social Media • Email Campaigns • Brand Guidelines • Creative Print • Web Design
Client Brief:
Create a brand identity, print materials, email campaigns, social media templates, and company website so we can launch new company.
Tools Used:
Adobe Photoshop • Illustrator • InDesign • CSS/HTML • WordPress
Summary:
Created brand identity, print materials, and website that successfully launched the company. Project completed in 2023.
Creative Print
I was tasked with designing a series of print marketing materials that would help loan originators obtain more customers and real estate partners while staying true to the company’s brand identity. By creating visually appealing and informative brochures, flyers, and business cards, Grid Mortgage was able to effectively communicate the company’s message and attract new customers, as well as real estate brokerages and partners.
Web Design
The goal for the website project was to build a user experience that would allow people to apply online, review testimonials from past patients, showcase all services, and provide an excellent user experience. The site was built with WordPress, HTML, and CSS. As a web and graphic designer, it was a rewarding experience to see my skills come together to create something that the client was thrilled with.
