A Real Estate Franchise with a "Goal"
RedZone Realty Group, an independently owned and operated real estate firm turning franchise is focused on delivering the highest performance, integrity, and comprehensive cutting edge real estate approach. At RedZone Realty Group, the brand wants to emphasize the founders 16+ years of professional football experience so its mission is to have a goal-based mentality centered on an intrinsic “Customer-first” focus.
PROJECT OVERVIEW
Project Type:
Brand Identity Refresh • Creative Print
Client Brief:
Update the old brand identity to be cleaner, and modern, but salvage the logomark. Create new print materials to match the new brand identity and for consistent marketing and messaging.
Tools Used:
Adobe Photoshop • Illustrator • InDesign
Summary:
Created a refreshed brand identity with new logo, brand kit, print materials, and visual elements. Project took place in 2021.
Brand Identity Refresh
The client felt they had hit a wall with their outdated brand identity and it was hindering growth by failing to resonate with current real estate agents and wasn’t keeping up with industry trends. This successful rebrand involved a thoughtful and strategic approach, including market research and a clear understanding of the brand’s core values and mission.
I wanted the refresh to reflect the company’s evolution and growth while also retaining elements that are integral to the brand’s history and identity. The logomark was simplified – giving it a modern feel. The typography was updated and customized to reflect a cleaner, dynamic look. The color palette was continued, adding colors that would strengthen the original color palette. Ultimately, this was a successful rebranding effort resulting in a relevant and compelling brand identity.
Creative Print
I was tasked with creating the visual identity for all print and marketing materials to coordinate with the refreshed brand identity. After creating a consistent brand ideal I gathering feedback from Redzone’s marketing team and , after making necessary revisions, I moved on to the digital design phase, utilizing industry-standard software to bring these ideas to life. The final step involved coordinating with printing vendors to ensure the high-quality production of the new materials. Throughout the entire process, I kept a keen eye on consistency in branding and messaging to ensure that the franchise’s identity remained strong and recognizable across all marketing materials.
