The Ultimate Self-Care L'Experience
Le Dental Spa is a company that offers both dental and facial esthetics services in its facilities. This refreshing new take on dentistry was designed with the comfort and relaxation of patients in mind. From the moment a patient arrives, Le Dental Spa’s focus is on creating an ideal experience with customized aromas, indulgent accommodations, and a caring team that listens. Le Dental Spa needed a brand identity and website that would encapsulate its relaxing, modern, spa-like environment.
PROJECT OVERVIEW
Project Type:
Brand Identity • Creative Print • Web Design
Client Brief:
Looking for a comprehensive brand identity and website that reflects the unique combination of dental and spa services, while appealing to their target audience and distinguishing them from other dental practices in the area. The brand identity should convey a sense of relaxation, luxury, and wellness, while maintaining a professional and trustworthy image.
Looking for a comprehensive brand identity and website that reflects the unique combination of dental and spa services, while appealing to their target audience and distinguishing them from other dental practices in the area. The brand identity should convey a sense of relaxation, luxury, and wellness, while maintaining a professional and trustworthy image.
Tools Used:
Adobe Photoshop • Illustrator • InDesign • CSS/HTML
Adobe Photoshop • Illustrator • InDesign • CSS/HTML
Summary:
Created a brand identity and visual identity, brand kit, print materials, and website. Project 2022 – 2023.
Brand Identity
Le Dental Spa appears within the extremely competitive market of dentistry. With the intention of reducing the rigid ideals of what a dental brand looks like, the demand for the branding project arose from the need to position this new kind of dental spa experience.
My goals with the project: Highlight Le Dental Spa from a competition that has been adopting the same brand message for a long time. This is more than a dental company, but a place for professionals who value self-care and wellness. Organize the brand’s architecture and its service portfolio in a clear way, at all points of contact.
My goals with the project: Highlight Le Dental Spa from a competition that has been adopting the same brand message for a long time. This is more than a dental company, but a place for professionals who value self-care and wellness. Organize the brand’s architecture and its service portfolio in a clear way, at all points of contact.
Deliveries:
Logo design & visual identity
Brand Positioning
Brand Architecture
Physical & digital brand assets
Brand guidelines document
Web Design
The goal for the website project was to build a simple user experience that would allow current and potential new patients to reserve an appointment online, review video testimonials from past patients, showcase all services, and provide an excellent user experience for their clients. As a web and graphic designer, it was a rewarding experience to see my skills come together to create something that the client was thrilled with.
